Sales Director Spotlight – Cheryl Forbes
We’re excited to shine a spotlight on Cheryl Forbes, one of our exceptional Sales Directors whose journey into senior living blends healthcare, housing, and heart. With a background in physical therapy and property management, Cheryl discovered the perfect career fit when she learned about the Director of Community Relations role—and she hasn’t looked back since starting in the field in 2009. Cheryl’s ability to guide families through important decisions, her belief in the value of senior living, and the joy she finds in seeing new residents thrive are just a few of the many reasons she makes a lasting impact at Stone Hill. Let’s get to know Cheryl and celebrate the meaningful difference she makes every day!
Sales Director: Cheryl Forbes
Community: Stone Hill at Andover
What first made you interested in working in Senior Living?
I had experiences working as a licensed physical therapist assistant as well as in leasing and property management. When I was looking to return to work after having kids, my friend connected me to her sister who was the HR director at another senior living company. She sent me a list of their open positions. When I read the description of the Director of Community Relations role (same job, different title) I couldn’t believe there was an actual job that melded health care and leasing. It sounded like the perfect fit!
How long have you been working in Senior Living and what was your first job in this field?
I started working in senior living in 2009.
What is your favorite part about working in Senior Living?
Helping people find a solution to something that often weighs heavily on their mind. It’s very rewarding.
What is one thing you wish everyone knew about being a Sales Director?
The role includes a mix of responsibilities including consultative sales, outreach, and event planning. No two days are the same.
What is one piece of advice you would share with someone thinking of starting a career in Senior Living?
Do it!
What keeps you invested in the field?
I really believe in what we offer seniors.
What is your favorite part about your job?
Seeing new residents connecting to the community and the relief it gives their adult children, and hanging out with all our awesome residents.
What is the best part about working at Stone Hill or at Northbridge?
Stone Hill has an amazing vibe. People are happy to be there.
What is your best tip for a family starting their Senior Living search?
Don’t wait. Give me a call 978-664-2600 😊